Inspirational. Films often use real life success stories to inspire viewers. The new movie, “The Founder” follows the inspirational true story behind the expansion of McDonald’s into a staple of American culture. The movie follows McDonald’s founder Ray
Crook Kroc as he sells the concept, and dream, of McDonald’s while cleanly disposing of the restaurant’s real founders and actual history. Unlike the business heroes portrayed in “The Wolf of Wall Street,” “There Will Be Blood,” and “Wall Street,” this movie shows the right (legal) way to succeed. As a result, Michael Keaton as Kroc, ends happily wealthy with a wonderful wife he took from an associate and a franchise he took from a couple of nice guys. This movie will surely inspire a new generation to go out and grab what they want in life, staying within the law of course to ensure they get away with it. In the motivational words of Keaton’s character: “If my enemy was drowning, I would shove a hose down his throat.”
Commercialization. Art in it’s essence is an expression of emotions, thoughts, aesthetics, and many other lame touchy feely stuff. The true power of art is when it is used to mimic these motivations, but with a real financial goal behind it. “The Founder” is an expertly crafted commercial that the general public has been fooled into thinking is just a movie. I attended the screening of the film with a packed audience. They all had paid to see this movie with the anticipation of being entertained by Michael Keaton and as they put it “those guys are from tv shows right?” (it was an older audience). Anyway, when the credits rolled the entire crowd broke off into conversations about where they were going to eat lunch. Do you know what places they named? Literally everywhere but McDonald’s. You see, a conglomeration of restaurants; Wendy’s, Burger King, etc., made a movie about food and restaurants and convinced the audience that McDonald’s was born out of the pure evilness of it’s ‘founder.’ This was a perfect negative ad about McDonald’s that subconsciously convinced the audience to both eat out, and avoid McDonald’s.
Prop food. A movie isn’t shot all in just one take. For every camera set up, you can expect that the filmmakers have filmed several takes. In each take, the actors repeat their actions and lines more or less, with minor variations to performance. Due to this repetition, actors will often have fake looking food and mime eating. That way at the beginning of each take, they have just as much food as the last take (also you don’t want the actors to get fat because then that would be a mess for continuity, costume design, etc.). “The Founder” involved some of the best act-eating and prop food that I’ve ever seen. Even the extras eating McDonald’s cheeseburgers showed the same passion and delight as they would in real life. Michael Keaton is shown with food in multiple scenes and always fakes his chewing like a pro. Luckily the film fills most of it’s eating sequences with dialogue and actions as to suspend the audience’s disbelief. If there were awards for eating on screen, this film would take the cake, chew it, swallow it, and leave it untouched for the next person.
Though the protagonist is not the most likable (to say the least), the film’s editing and writing make the movie compelling and interesting to watch. I give this movie one popped corn.